I'm Ahmad. For 9 years my job was to make things look right, art direction, brand and visual communication. Egypt first, then the UAE, now Leicester-UK, with the right to work here, since that tends to be the next question.

The turn came from noticing how often the best-looking screen was also the one people got stuck on. So I did a Master's in UX at Kingston Univesity and started again from the research end, discovery, flows, testing, the parts nobody screenshots.

4 years on, that's AI tools, accessibility, and complex data-heavy products, the sort with far too much on screen and a user who needs one thing from it. I build design systems, and I design bilingually, Arabic-first interfaces that flip right-to-left and still have to hold up under a screen reader.
The visual years weren't wasted, either. They're why I care whether a component is the right shape as much as whether the flow is the right one.

Apart from designing, I also cook, and I've never quite accepted that it's a different activity from designing. Components, proportions, someone else eating it, either it works or it's a catastrophe.
Beyond that, I play chess, and cycling, if my wife lets me :)